The California Consumer Privacy Act (CCPA) is the most robust US state privacy law, giving residents control over a broad range of “personal” data. This means Californians can access, correct, or even delete the information companies hold on them. They can also opt-out of a company selling their data and limit how their “sensitive” information is used. Businesses operating in California must be transparent about their data practices and should consider limiting data processing to what's necessary for their service offerings. California’s law paved the way for dozens of other state privacy laws.
What makes California unique?
California has a dedicated enforcement agency and the right for consumers to sue for data breaches. This is a game changer – unlike other states, California’s law has real teeth in terms of consumer enforcement of their privacy rights. California is also unique in the US because both B2B and employee data are covered under the CCPA. Non-compliance can result in hefty fines.
Stay tuned for more on navigating the CCPA and other state privacy laws.
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